Social Media – why bother?

Social Media – why bother?

Not sure if your social media strategy is paying off?

It is worth the effort… Social media is the term used to describe tools that allow people to create, share or exchange information, ideas, pictures and videos in virtual communities or networks. There’s a reason why you become ‘friends’ on Facebook. Still the largest social network with over 1bn users, it’s a place where friends share things whenever and wherever they want. Like seeing something funny that, by the time you see your friend, you’ll have forgotten – instead you can post it on your wall and everyone you are friends with can share the joke in realtime. So how does that apply to businesses? Facebook has over 1m advertisers and the numbers continue to grow. They’ve made it really easy to advertise – select the profile of the users you are trying to reach, write a very targeted ad and then choose how you want to pay – by number of clicks or page impressions. If you choose not to pay for your advertising and don’t want to target a specific audience, you could post an offer online, ask your friends to share and like the offer (remember to offer an incentive for them to do so) and watch your message spread by ‘word of mouth’. Social media such as Twitter can also be great for sharing special offers or networking with potential customers, particularly for business-to-business sales. LinkedIn is great to connect with businesses using the ‘friend of a friend’ concept, or if you’ve got a general message for a specific audience you could try sites such as netmums.com or Instagram.

So why bother with social media?

Pretty much everyone these days has a smartphone. That device is carried everywhere and it’s a direct channel to reach that person. Choose the right social media for your audience and they’ll probably have an app for it which they’ll check frequently. Did you know that students at university have been known to send literally hundreds of messages every day on every type of social media. It’s a world of instant communication and instant response. A letter became snail mail when email took off, email has almost gone the same way now we share messages instantly, messages that may only be 140 characters long and take seconds to write and send. So it takes less time to share and you can share with more people in one go than ever before. So next time you check in with your friends on Facebook, think about how your business could be making friends/business leads and sharing thoughts/content. There are lots of businesses and customers all waiting to hear from you! Just remember to be patient – communities need time to build before they become great communities! Why not follow us on our social media channels? It’d be great to hear from you.
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