Cambs County Council
W18 bus campaign

Cambs County Council
Fall prevention campaign

Harrods Aviation
Advertising campaigns

Herts County Council
Savercard campaign

Herts County Council
Abbey bus service campaign

Put IT Away
Branding and Advertising

Road Safety Campaign
for Herts County Council

We were approached by Hertfordshire County Council to create a logo and advertising campaign for their new road safety initiative, ‘Put it Away’. The aim of the campaign was to educate drivers about the dangers of using a mobile phone whilst driving. We created a logo that clearly communicated the campaign's message using strong bold colours that would stand out and form part of the message on all advertising. The advertising was to be rolled out across both digital and print media. The Hertfordshire Road Safety Partnership had carried out extensive research into which age groups were most likely to use their mobiles whilst driving. Using this information they created multiple Facebook campaigns to target each age demographic.

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