Month: June 2013

Brand identity – a guide to how we work part 2

In the first post on the brand design for Pearson Fronter’s new product, Imagine, I  looked at the process of generating ideas. Now I’m going to show how those ideas were developed into actual logo designs for presentation to the client. Getting on with it Working with words and phrases, doodles and found images led

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Brand identity – a guide to how we work part 1

Throughout the second half of 2011 we worked with Pearson Fronter on the brand identity for a new product that was finally launched in January 2012. The following is not so much a formal case study, but more of a guide as to how ideas in a project such as this develop and how we

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