Month: July 2014

Marketing tips and tricks: Formulating your marketing strategy

Last week we talked about setting your marketing objectives in other words the ‘Why’. Today we’re going to have a quick fly through formulating your marketing strategy. Strategy is really the plan, the ‘What’, ‘Where’, ‘When’ and ‘How’ you are going to achieve your objectives. Let’s use the example of the printer from last week.

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Pointers on where to start when marketing a product or service

In the blog this week we’ll look at where to start when marketing your product or service. So let’s look at those cornerstones we talked about last week, the fundamentals of marketing – the marketing mix. For a product this means what is commonly referred to as the 4 P’s: Product (what are you marketing?)

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