Last week we talked about setting your marketing objectives in other words the ‘Why’. Today we’re going to have a quick fly through formulating your marketing strategy. Strategy is really the plan, the ‘What’, ‘Where’, ‘When’ and ‘How’ you are going to achieve your objectives. Let’s use the example of the printer from last week.
Hello, I hope you have had a great week. So last week we talked about where to start with marketing and this lead us nicely into understanding the ‘Why’ behind your plans in other words setting objectives. Why is this so important? Well it’s a bit like driving a car; the tank is full of
In the blog this week we’ll look at where to start when marketing your product or service. So let’s look at those cornerstones we talked about last week, the fundamentals of marketing – the marketing mix. For a product this means what is commonly referred to as the 4 P’s: Product (what are you marketing?)