At its most basic your website is an ideal opportunity to engage with a prospective customer and to say ‘Let’s do business’.
Even if you’re not actually selling anything online it’s still the shop window for your company. It means that you’re open for business (or at least able to share information) 24 hours a day and, with this in mind, creative input from a professional web design company is essential if you are to manage the user experience and win over potential clients.
Whether it’s a web design for a small business or a large corporate website, first impressions count. Your home page needs to accurately convey your brand, what your company does and where the user will find the information they need, but this also applies throughout the site – through online advertising, or search engines, visitors can land anywhere in your website and getting the design of the page furniture right, so that visitors can easily navigate from anywhere in any direction, is vital – unlike a brochure, there’s no beginning, middle or end to your website.
Online, people want to find information quickly and don’t want to spend time hunting around your site; get it right and a visitor will be minded to do business; get it wrong and they will simply leave. Clean, creative web design with simple navigation and clear presentation will create a positive experience for new prospects and existing customers alike.
Whether you’re looking to sell products online or raise awareness of your business or service InSync would be happy to discuss your web design requirements over a coffee.
Content Managed System
Maybe you just want an editable news section or blog, or maybe you want to configure your site to allow multiple users to make updates to different parts of the site. With a content management system, you have easy access to edit your website’s content.
Unlike some web design companies we won’t tie you into our own CMS system. All our websites are portable and can be hosted by any hosting provider. Whatever you want to do, we’ll advise you on the best content management system for the job.
Your business is constantly evolving with new, innovative products or services but what’s the point if you don’t tell anyone about it. Targeting a database of contacts who have already shown an interest in your product or service is a great way to advertise to a group of people who are already warm to your brand.
There are many different e-marketing platforms out there and, if you have a favourite, we’re happy to build one-off emails or templates in most of them. If you’re new to email marketing, we can also advise on the best platform to use and help with managing the campaign from database to mailout.
If you’re looking for a creative partner that can help your business grow and realise its full potential, we would love to speak with you.