Off page SEO tips
Tips on how to add relevance to your website and attract more visitors
When your website is up and running, the way to attract more visitors is to increase the relevance of your site to a search term or keyword, and there are lots of different ways to do this. The other thing that search engines look for is how often it’s updated, but not in terms of a sentence or word change here and there but how much content is added.
Here are some tips on how to add content to your site to increase your relevance and page ranking on a search listing…
- Introduce a blog!
Your blog can contain things like tips and tricks, observations, what your interested in etc. It’s a place to add some personality to your business, give it that human touch. Remember to use your on-page SEO tricks we showed you before to help web crawlers find the page. Point out to your visitor other areas of your site that might be of interest.
- Use social media
There are some really exciting new ways to use social media. Not just Facebook and Twitter, but other channels can be used to target very specific audiences much more effectively – such as Pinterest which has a user group consisting mainly of women. Find a channel which fits your demographic and think about how to attract visitors to your website. They may be interested in special offers, competitions or what events you’re going to. Explore Google it’s rapidly growing in popularity and will help towards your SEO. Remember to use your website in your campaign or your hard work will see less return for your effort.
- Create a link building strategy
Most search engines use algorithms to work out just how relevant your site is for a particular keyword or phrase. These algorithms change frequently, but over time, if you gain back-links from high Page Rank, RELEVANT websites, you will gain more authority within the Search Engines. This in turn will improve your organic search engine results. Its easier said than done, and is a time consuming process, but there are a couple of ways in which to approach this – and ideally you should use a mixture of both. The first is to create some compelling content on your website/blog that other site owners and bloggers would find interesting and want to link to. Another way is to analyse your competitors back-link profile which will give you a great insight to where they are gaining their back-links from. Armed with this information you can find the high page rank websites/blogs that are linked to your competitors’ sites and start to approach these in order to place your own links on them. Ideally the links that point to your website within the anchor text should contain the primary keyword/s that you would like to rank for.
- Pay per click advertising (PPC)
It’s here that you can easily spend a lot of budget, so proceed with caution. You can pay for ads in Facebook, Bing, Google adwords, Yahoo etc. Remember to set a realistic budget for your campaign. Your budget can be spent per click through to your website or per day. It focuses around choosing keywords a good place to start is the Google Keyword Planner tool which enables you to choose your keywords based on popularity, set a budget and then write an ad. Take care, if you choose a popular keyword, it will cost you more per click and use your budget quicker!
Whatever route you choose to increase traffic to your website, remember that there is no quick fix. Be patient, plan properly and spend carefully and you should start seeing rewards! Remember, there are lots of companies who may be offering the same or a similar product or service – promote what’s special about you and be proud of it.
If you’d like to understand more about SEO whether it’s on-page or off-page, we’re here to help.