If you’re planning on using social media to grow your business, here are a few simple tips you can use when making your plans:
Who is your audience?
Think about who are you trying to reach – what’s their profile? It could lead you to use a very specific social media channel – for example instagram is very popular with a younger demographic where an older demographic will probably use something like Pinterest.
Do your research
Choose the channel that best fits your target audience. The more you segment and profile your audience, the more informed you will be about the channel you choose to reach them. There are some really good statistics available online on who, typically, uses what social media.
Plan your message
Is your message general or very specific? If it’s a campaign/series of messages, plan them carefully. You might find it better to produce a plan with the messages you want people to read plotted against when you’ll publish your updates. There are lots of social media services available that will give you the ability to schedule your updates such as Hootsuite
Remember to include a ‘Call to action’
What do you want the person seeing your message to do. If you want the person to visit your website, remember to include your website link. If it’s a specific landing page that you’ve created, use that url instead. Don’t forget to update your website
ready for all the lovely new visitors you’ll be getting! Social media such as Twitter has a limitation on the number of characters you can use, but you can use sites such as bitly
to reduce the number of characters your url takes.
What’s your budget?
How much do you want to spend on the channel? Not every social media channel incurs a charge for basic use but you may choose to advertise, which could use up your budget fast. Set what budget you can afford or want to spend for the total campaign, then work out how many responses you are looking to generate and how much each response will cost.
Social media needs to be researched well. When you know who you want to reach and what you want them to do, you need to give the message time to resonate with your audience. In many cases you will need to generate a ‘following’ before you’ll see real action being taken by your audience. People will feel more confident about following your call to action if you’ve got a decent following.
Best of luck with planning your social media, we hope these tips are of use!