Brand identity – a guide to how we work part 2
- June 20, 2013
In the first post on the brand design for Pearson Fronter’s new product, Imagine, I looked at the process of generating ideas. Now I’m going to show how those ideas were developed into actual logo designs for presentation to the client.
Getting on with it
Working with words and phrases, doodles and found images led to a number of ideas that seemed good enough to work up into some logo visuals for Imagine. Some of the initial designs are shown here. Each logo design had its own evolution through several stages, with each having several different variations – too many to show them all here.






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