Pointers on where to start when marketing a product or service
- July 7, 2014
In the blog this week we’ll look at where to start when marketing your product or service. So let’s look at those cornerstones we talked about last week, the fundamentals of marketing – the marketing mix.
For a product this means what is commonly referred to as the 4 P’s:- Product (what are you marketing?)
- Price (what are you selling it for?)
- Place (where do you sell it?)
- Promotion (how to attract your customers attention)
- Product
- Price
- Place
- Promotion
- People (the staff that customers interact with)
- Process (how you service the customer)
- Physical evidence (what can you give to make the service tangible)
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