Not sure if your social media strategy is paying off? It is worth the effort… Social media is the term used to describe tools that allow people to create, share or exchange information, ideas, pictures and videos in virtual communities or networks. There’s a reason why you become ‘friends’ on Facebook. Still the largest social
Off page SEO tips Tips on how to add relevance to your website and attract more visitors When your website is up and running, the way to attract more visitors is to increase the relevance of your site to a search term or keyword, and there are lots of different ways to do this. The
Understanding keywords and measuring traffic Within the web, a keyword is a term that’s used by search engines to quickly identify websites that relate to that keyword and display them in the search results. So keywords play an important role in attracting traffic to your site. There are two types of keyword – paid and
Technology has really changed the way in which we surf the web. Before the smartphone the only real place to use the internet was at a desk. When smartphones exploded onto the market suddenly users could browse on the move, but the screen was tiny and touching the wrong button was a frustratingly regular occurrence.
A good brand is a consistent brand. Whether you’re a huge multinational or a small local company, your business has been built around a foundation of core values. Sales are made when your customers learn to trust in these values, and happy customers buy again and again. Happy customers with a good brand experience build
The key to creating a good brief is research. When you engage a creative agency; the better the brief, the better the results. A good brief is supported by sound research – the things you know about your product and market and the things you understand about your customer. Before you start it’s well worth
The Intalink Partnership is a unique collaboration between local authorities and bus and train operators in Hertfordshire. InSync Creative were recently approached by Intalink to design an advertising concept promoting their new Mobile Ticketing App. Intalink also wanted to take the opportunity to freshen up their brand as part of the new advertising campaign. We
Last week we talked about setting your marketing objectives in other words the ‘Why’. Today we’re going to have a quick fly through formulating your marketing strategy. Strategy is really the plan, the ‘What’, ‘Where’, ‘When’ and ‘How’ you are going to achieve your objectives. Let’s use the example of the printer from last week.
Hello, I hope you have had a great week. So last week we talked about where to start with marketing and this lead us nicely into understanding the ‘Why’ behind your plans in other words setting objectives. Why is this so important? Well it’s a bit like driving a car; the tank is full of
In the blog this week we’ll look at where to start when marketing your product or service. So let’s look at those cornerstones we talked about last week, the fundamentals of marketing – the marketing mix. For a product this means what is commonly referred to as the 4 P’s: Product (what are you marketing?)