Advertising Concepts for the Intalink Partnership
- September 26, 2014
The Intalink Partnership is a unique collaboration between local authorities and bus and train operators in Hertfordshire. InSync Creative were recently approached by Intalink to design an advertising concept promoting their new Mobile Ticketing App.
Intalink also wanted to take the opportunity to freshen up their brand as part of the new advertising campaign. We were under clear instructions that the logo couldn’t change but its positioning and other other key branding elements could be adapted and changed to strengthen the Intalink brand. We approached this project in the first instance by visiting local bus stations to get a clearer understanding of where the adverts would be displayed, whether it be in print or on digital display screens. The team then got together for a good old fashioned brainstorming session to thrash out some ideas. As the coffee flowed so came the ideas. Once we were happy that we had five good concepts we then brought our ideas to life on the Mac. As we designed each concept we experimented with different layouts, testing how we could use the Intalink branding more effectively. Below you can see some of the concept ideas that we put forward including the final design.

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