The Intalink Partnership is a unique collaboration between local authorities and bus and train operators in Hertfordshire. InSync Creative were recently approached by Intalink to design an advertising concept promoting their new Mobile Ticketing App.

Intalink also wanted to take the opportunity to freshen up their brand as part of the new advertising campaign. We were under clear instructions that the logo couldn’t change but its positioning and other other key branding elements could be adapted and changed to strengthen the Intalink brand. We approached this project in the first instance by visiting local bus stations to get a clearer understanding of where the adverts would be displayed, whether it be in print or on digital display screens. The team then got together for a good old fashioned brainstorming session to thrash out some ideas. As the coffee flowed so came the ideas. Once we were happy that we had five good concepts we then brought our ideas to life on the Mac. As we designed each concept we experimented with different layouts, testing how we could use the Intalink branding more effectively. Below you can see some of the concept ideas that we put forward including the final design. The chosen design was resized in various digital and print formats to be rolled in bus stations and other marketing channels throughout Hertfordshire. After the success of the advertising concepts Intalink then asked us to design the Splash Screen and icon for the Mobile Ticketing App itself. For the App icon we researched in the App Store to see which icons we felt stood out within this competitive marketplace. It became apparent that the ones that didn’t work were the over-elaborate designs. With only 120px x 120px available to play with we needed to keep things simple but wanted to convey to the user what the App was for. We created a range of ideas ranging from simple colour and branding to slightly more complex ideas that conveyed exactly what the App did. Displayed below are a selection of the App designs that were put forward.