In the blog this week we’ll look at where to start when marketing your product or service. So let’s look at those cornerstones we talked about last week, the fundamentals of marketing – the marketing mix. For a product this means what is commonly referred to as the 4 P’s: Product (what are you marketing?)
Hello! My name is Tracey Dingwall and I’m the Managing Director of Tadpole Marketing. I’ve been working in Marketing for over 15 years and 12 of those at a senior level. I’ve worked with the lovely team at InSync Creative for over 7 years and when they asked me to host a marketing blog on
We recently completed a brand identity project for a new company selling high quality coffees and brewing equipment. The Hessian Coffee Company is a new business venture started by one of our long-term clients to sell high quality coffee making equipment to consumers through an online shop, and high quality coffee through an online coffee
A stylish and fun piece of direct mail helps to make Businessmagnet stand out from the crowd. Businessmagnet.co.uk is the UK’s leading business-to-business directory, and at the end of August they approached us looking for some exciting ideas for their welcome pack mailer aimed at new subscribers. The purpose of the mailer is to promote
Previously in this series we have charted the development of the Imagine brand design from its beginnings to the final logo. Now we will look at the application of the brand in preparation for the product launch. The teaser campaign Once the logo was finalised, the next stage was to prepare a teaser campaign in
In the first post on the brand design for Pearson Fronter’s new product, Imagine, I looked at the process of generating ideas. Now I’m going to show how those ideas were developed into actual logo designs for presentation to the client. Getting on with it Working with words and phrases, doodles and found images led
Throughout the second half of 2011 we worked with Pearson Fronter on the brand identity for a new product that was finally launched in January 2012. The following is not so much a formal case study, but more of a guide as to how ideas in a project such as this develop and how we