Category: Blog

What’s the best artwork format to use?

Choosing the right file format for the job. So you’ve taken a new product photo or you’ve got a brilliant new logo and you want to use it in a brochure or on your website – all your hard work can be wasted if you choose to supply the wrong file format for the job.

Read More »

Social Media – why bother?

Not sure if your social media strategy is paying off? It is worth the effort… Social media is the term used to describe tools that allow people to create, share or exchange information, ideas, pictures and videos in virtual communities or networks. There’s a reason why you become ‘friends’ on Facebook. Still the largest social

Read More »

Off-page SEO

Off page SEO tips Tips on how to add relevance to your website and attract more visitors When your website is up and running, the way to attract more visitors is to increase the relevance of your site to a search term or keyword, and there are lots of different ways to do this. The

Read More »

How to increase visitors to your website

Understanding keywords and measuring traffic Within the web, a keyword is a term that’s used by search engines to quickly identify websites that relate to that keyword and display them in the search results. So keywords play an important role in attracting traffic to your site. There are two types of keyword – paid and

Read More »

Website design: Mobile vs Responsive

Technology has really changed the way in which we surf the web. Before the smartphone the only real place to use the internet was at a desk. When smartphones exploded onto the market suddenly users could browse on the move, but the screen was tiny and touching the wrong button was a frustratingly regular occurrence.

Read More »

Brand Guidelines – What’s the Point?

A good brand is a consistent brand. Whether you’re a huge multinational or a small local company, your business has been built around a foundation of core values. Sales are made when your customers learn to trust in these values, and happy customers buy again and again. Happy customers with a good brand experience build

Read More »

How to write a creative brief

The key to creating a good brief is research. When you engage a creative agency; the better the brief, the better the results. A good brief is supported by sound research – the things you know about your product and market and the things you understand about your customer. Before you start it’s well worth

Read More »

Advertising Concepts for the Intalink Partnership

The Intalink Partnership is a unique collaboration between local authorities and bus and train operators in Hertfordshire. InSync Creative were recently approached by Intalink to design an advertising concept promoting their new Mobile Ticketing App. Intalink also wanted to take the opportunity to freshen up their brand as part of the new advertising campaign. We

Read More »

Marketing tips and tricks: Formulating your marketing strategy

Last week we talked about setting your marketing objectives in other words the ‘Why’. Today we’re going to have a quick fly through formulating your marketing strategy. Strategy is really the plan, the ‘What’, ‘Where’, ‘When’ and ‘How’ you are going to achieve your objectives. Let’s use the example of the printer from last week.

Read More »