Be Well
Logo & Branding

Brand design for 
Cambridgeshire County Council
Be Well in Cambridgeshire

The Be Well project was conceived to provide a platform for Cambridgeshire families and individuals to find key local information on how to stay healthy. We were commissioned by their marketing agency to produce a logo and brand guidelines that would allow the County Council to roll out a variety of marketing materials in addition to producing a web-based information hub. The brief was for a non-clinical brand with a vibrant and energising colour pallette - emphasising the positive aspects of healthy living.

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