Brand Design

Groupcall Ltd

Groupcall provides a comprehensive suite of data processing and management software to schools, local authorities and multi-academy trusts.

Their brief was to retain the stylised G that was familiar to their existing customers, whilst also simplifying it and creating a dynamic, contemporary brand. As a result, the new logo, although visually quite different from the original, maintained the familiarity and trust established over the years.

The re-brand encompassed their entire suite of products and included marketing literature and exhibition graphics together with a comprehensive brand guidelines document.

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