We were approached by Hertfordshire County Council to create a logo and advertising campaign for their new road safety initiative, ‘Put it Away’. The aim of the campaign was to educate drivers about the dangers of using a mobile phone whilst driving. We created a logo that clearly communicated the campaign's message using strong bold colours that would stand out and form part of the message on all advertising. The advertising was to be rolled out across both digital and print media. The Hertfordshire Road Safety Partnership had carried out extensive research into which age groups were most likely to use their mobiles whilst driving. Using this information they created multiple Facebook campaigns to target each age demographic.