The graphics on your packaging need to do much more than look attractive. With products on a supermarket shelf having less than three seconds to grab the customer’s attention, they must work hard to cut through the competition and stand out from the crowd.
Even when the design has succeeded in attracting the buyer’s attention its work is not done. Packaging design must present details about the pack’s contents, ingredients, price, recyclability and a whole host of other information.
Your product on the shelf is also one of the first places that customers will see your brand, so it’s important to get the design right. Package design differs from other graphic design disciplines in that the production processes involved can vary widely depending on the materials used. Our experience in this field means that we can tailor the use of colour, illustration and photography to suit the type of packaging that we are designing for.
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If you’re looking for a creative partner that can help your business grow and realise its full potential, then we would love to speak with you.