InSync Creative have produced the packaging design for a new luxury play mat from a local baby-product company, Cosyplay.
The packaging needed to communicate clearly to the consumer what the product is and its benefits. The front design includes all the key product information with strong branding and clear imagery.
The reverse of the packaging explains in more detail the benefits of the play mat, its design and the materials used.
To accompany the packaging we were also asked to create labels for the replaceable covers. The design closely follows the play mat packaging with a strong use of brand and colour.